Pemasaran YouTube - Pencitraan Merek Saluran
Saluran Anda seperti etalase. Berikan tampilan yang tepat untuk memamerkan gaya Anda, dan beri merek seperti seorang profesional.
Fokus pada konten
Merek Anda harus sesuai dengan jenis konten yang Anda hasilkan. Sampaikan esensi dari apa yang diharapkan pemirsa untuk dilihat sekarang dan di masa depan.
Jaga agar tetap familier
Branding should represent your channel’s style in a logical and consistent fashion. It should communicate your channel’s key message so that viewers know what to expect. Keep it simple. Make sure all of your videos, including your channel trailer, align with your branding.
Make it discoverable
Branding should make it easier for viewers to find your videos and channel. Tag your videos using consistent metadata (text-based information such as titles or themes) and post your video or channel across social media platforms. This will help viewers find your channel more easily when they search for it.
In addition to the above tips, it’s important also that you keep your brand’s logo and visual identity across the entire channel. Three branding tips that are critical include −
- Ensuring that every video has your watermark.
- Ensure that your YouTube Channel Icon is properly branded (with your logo or headshot).
- Ensure that your branding is represented in the Channel Art on YouTube.