저는 항상 다양한 주제에 관한 몇 가지 링크와 사이트를 학생들에게 공유합니다.

이번에는 그 컴파일 중 하나를 여러분에게 공유해드리겠습니다.

원래 출처:https://patriciocastro.notion.site/Trabajando-en-Marketing-Herramientas-para-poner-a-las-personas-en-el-centro-50ef3517cea04b3983b7c1a15f0d8857

다음은 귀하의 사업의 핵심에 있는 사람들을 이해하고 함께 일하는 데 도움이 되는 몇 가지 링크입니다.

사람 분석(구매자 페르소나 또는 원형)

설명

https://www.hubspot.es/make-my-persona

https://blog.hubspot.es/marketing/que-son-buyer-personas

https://www.ida.cl/ebooks/ebook-personas-ida/

https://buyerpersona.com/resources

https://es.semrush.com/blog/como-crear-un-buyer-persona/

https://milcapeguero.com/plantillas-buyer-personas/

https://www.pinterest.cl/uxscoops/persona-canvas/

https://www.bizshakalaka.com/home/business-model-canvas/bmc-01-framework-2/use-cases-of-business-model-canvas/bmc-02-0-canvas-alternative-applications/bmc-02-1-buyer-personas-canvas/

https://platzi.com/clases/1174-email-marketing-2017/8705-como-crear-tu-buyer-persona/

Miro의 템플릿

https://miro.com/miroverse/buyer-persona/

https://miro.com/es/plantillas/cliente-ideal/

사람을 만드는 AI: https://mnemonic.ai/

구매자 페르소나 템플릿 .ppt

여정 맵(고객 여정)

설명:

https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/customer-journey-mapping/

https://blog.fromdoppler.com/customer-journey-map-como-crear-uno/

https://www.inboundcycle.com/blog-de-inbound-marketing/customer-journey

https://www.ida.cl/ebooks/guia-ux-content/

고객/소비자 디지털 여정 - Think with Google

https://www.questionpro.com/blog/es/que-es-customer-journey/

https://dynamics.microsoft.com/en-us/marketing/what-is-customer-journey-mapping/

여행지도를 만드는 템플릿

https://www.figma.com/templates/customer-journey-map/

https://www.lucidchart.com/pages/landing/customer-journey-mapping-software

https://miro.com/es/plantillas/plantilla-mapa-experiencia-del-cliente/

https://blog.hubspot.es/service/customer-journey-map

https://www.totango.com/results/customer-journey

백서 및 기사

https://www.sas.com/en/whitepapers/journey-to-core-customer-centricity109101.html

https://hbr.org/2022/06/why-ai-customer-journeys-need-more-friction

공감 매핑

설명

https://www.interaction-design.org/literature/article/empathy-map-why-and-how-to-use-it

https://www.uxbooth.com/articles/empathy-mapping-a-guide-to-getting-inside-a-users-head/

https://xd.adobe.com/ideas/process/user-research/10-tips-develop-better-empathy-maps/

https://www.accenture.com/us-en/blogs/software-engineering-blog/what-is-an-empathy-map

https://designthinking.gal/el-mapa-de-empatia/

https://izo.es/que-es-el-mapa-de-empatia-y-como-se-usa/

템플릿

https://www.figma.com/templates/empathy-map/

https://docs.google.com/drawings/d/13rGGSx9-nk0N2x49ki6gRymoDNZd6jK0px6zzgEQ1JI/edit

https://creately.com/es/usage/empatía-mapa-plantillas/

https://miro.com/es/plantillas/mapa-de-empatia/

질문할 사항

• [ ] 당신은 당신의 고객을 알고 있습니까?
• [ ] 가장 중요한 것은 무엇입니까?
• [ ] 그 클라이언트는 디지털적으로 어떤가요?
• [ ] 그 고객에게 다가가는 가장 좋은 방법은 무엇입니까?
• [ ] 귀하는 해당 고객과 어떤 관계를 구축할 것인가요?
• [ ] 가장 많이 구매하는 고객은 어떤 고객인가요?
• [ ] 고객 경험을 어떻게 평가하시나요?
• [ ] 새로운 고객 비용은 얼마입니까?