Hanya dalam beberapa tahun, Cyber Monday telah berkembang menjadi hari belanja yang lebih besar dari Black Friday. Pemecahan rekor $7,9 miliar dihabiskan secara online di Cyber Monday 2018, dibandingkan dengan $6,2 miliar dihabiskan secara online pada Black Friday 2018 [sumber: Lunden ]. Dan perkiraan untuk 2019 adalah $9,4 miliar [sumber: Tom's Guide ].
What has fueled this phenomenal growth? Americans' comfort with internet shopping, the rise of fast broadband and the numbers of online deals offered by retailers. Indeed, just as many Black Friday deals are offered in stores before Black Friday, many Cyber Monday deals extend both before and after the day.
Back in the days of dialup, U.S. shoppers who wanted to partake in seasonal sales yet refused to brave the mall madness that ensues on Black Friday (the day following Thanksgiving ) had to still spend their holiday weekend waiting for their internet connection to cooperate. That is, until many holiday shoppers -- and the retailers marketing to them -- realized there was another way. Why not just hold off on offering and shopping for online sales until everyone's back at their desks on Monday with speedy broadband connections?
Orang-orang juga ingin menghindari kerumunan besar yang harus sering dihadapi seseorang pada Black Friday. Persaingan untuk produk-produk seperti barang elektronik yang didiskon bisa menjadi sengit, tetapi jika menyangkut hal-hal seperti mainan terpanas musim ini, itu benar-benar kejam. Ambil contoh insiden mematikan di Wal-Mart pada tahun 2008. Satu orang diinjak-injak sampai mati dan 11 lainnya terluka ketika massa 2.000 pembeli mendobrak pintu toko dan menyerbu masuk [sumber: USA Today ]. Tak heran banyak orang lebih suka berbelanja online.
