Condivido sempre con i miei studenti un paio di link e siti su diversi argomenti.

Questa volta condivido con voi una di queste compilation:

Fonte originale:https://patriciocastro.notion.site/Trabajando-en-Marketing-Herramientas-para-poner-a-las-personas-en-el-centro-50ef3517cea04b3983b7c1a15f0d8857

Ecco alcuni link che possono aiutarti a comprendere e collaborare con le persone al centro della tua attività.

Analisi delle persone (persona acquirente o archetipi)

Spiegazioni

https://www.hubspot.es/make-my-persona

https://blog.hubspot.es/marketing/que-son-buyer-personas

https://www.ida.cl/ebooks/ebook-personas-ida/

https://buyerpersona.com/resources

https://es.semrush.com/blog/como-crear-un-buyer-persona/

https://milcapeguero.com/plantillas-buyer-personas/

https://www.pinterest.cl/uxscoops/persona-canvas/

https://www.bizshakalaka.com/home/business-model-canvas/bmc-01-framework-2/use-cases-of-business-model-canvas/bmc-02-0-canvas-alternative-applications/bmc-02-1-buyer-personas-canvas/

https://platzi.com/clases/1174-email-marketing-2017/8705-como-crear-tu-buyer-persona/

Modelli in Miro

https://miro.com/miroverse/buyer-persona/

https://miro.com/es/plantillas/cliente-ideal/

L'intelligenza artificiale per creare persone: https://mnemonic.ai/

Modello di persona acquirente .ppt

Mappa del percorso (percorso del cliente)

Spiegazioni:

https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/customer-journey-mapping/

https://blog.fromdoppler.com/customer-journey-map-como-crear-uno/

https://www.inboundcycle.com/blog-de-inbound-marketing/customer-journey

https://www.ida.cl/ebooks/guia-ux-content/

Il percorso digitale del cliente/consumatore — Think with Google

https://www.questionpro.com/blog/es/que-es-customer-journey/

https://dynamics.microsoft.com/en-us/marketing/what-is-customer-journey-mapping/

Modelli per la creazione di una mappa del viaggio

https://www.figma.com/templates/customer-journey-map/

https://www.lucidchart.com/pages/landing/customer-journey-mapping-software

https://miro.com/es/plantillas/plantilla-mapa-experiencia-del-cliente/

https://blog.hubspot.es/service/customer-journey-map

https://www.totango.com/results/customer-journey

Libro bianco e articolo

https://www.sas.com/en/whitepapers/journey-to-core-customer-centricity109101.html

https://hbr.org/2022/06/why-ai-customer-journeys-need-more-friction

Mappatura dell'empatia

Spiegazioni

https://www.interaction-design.org/literature/article/empathy-map-why-and-how-to-use-it

https://www.uxbooth.com/articles/empathy-mapping-a-guide-to-getting-inside-a-users-head/

https://xd.adobe.com/ideas/process/user-research/10-tips-develop-better-empathy-maps/

https://www.accenture.com/us-en/blogs/software-engineering-blog/what-is-an-empathy-map

https://designthinking.gal/el-mapa-de-empatia/

https://izo.es/que-es-el-mapa-de-empatia-y-como-se-usa/

Modelli

https://www.figma.com/templates/empathy-map/

https://docs.google.com/drawings/d/13rGGSx9-nk0N2x49ki6gRymoDNZd6jK0px6zzgEQ1JI/edit

https://creately.com/es/usage/empatía-mapa-plantillas/

https://miro.com/es/plantillas/mapa-de-empatia/

Domande da porre

• [ ] Conosci i tuoi clienti?
• [ ] Quale è il più importante?
• [ ] Com'è digitalmente quel cliente?
• [ ] Qual è il modo migliore per raggiungere quel cliente?
• [ ] Che tipo di relazione creerai con quei clienti?
• [ ] A chi assomiglia di più il cliente che acquista?
• [ ] Come valuti l'esperienza dei tuoi clienti?
• [ ] Quanto ti costa quel nuovo Cliente?