10 modi in cui la TV ha cambiato la cultura americana

Feb 19 2013
La TV modella la cultura o la riflette? Da quando le TV sono diventate comuni nelle case americane negli anni '50, gli esperti hanno discusso dei loro effetti positivi e negativi. Esamineremo alcune delle modifiche.
Gli spettatori seguono i risultati dei sondaggi nel negozio MSNBC per celebrare la notte delle elezioni presidenziali del 2012 al Rockefeller Center di New York City. Michael Loccisano/Getty Images

In questo momento, secondo il conduttore radiofonico pubblico Ira Glass, "Stiamo vivendo l'età d'oro della televisione". Glass ha detto questo in un episodio del 2007 del suo programma "This American Life". Se pensi alla TV oggi, sei d'accordo? Abbiamo una sfilza di programmi TV di alta qualità come "Mad Men", "Downton Abbey" e "Arrested Development". Eppure, abbiamo ancora sitcom con gli stampini, drammi di cattivo gusto e, ovviamente, alcuni reality davvero pessimi.

Sia che tu stia guardando "Breaking Bad" o "Here Comes Honey Boo Boo", i personaggi con cui ci colleghiamo e le storie che seguiamo in questi programmi modellano il modo in cui vediamo noi stessi e la società in cui abitiamo: solo l' atto di guardare la TV ha un impatto su chi siamo sono.

Probabilmente hai sentito la televisione chiamare "l'oppio delle masse" e in qualche modo può essere vero. Chi non è sprofondato nel divano dopo una lunga giornata e non è passato a una brutta TV? I critici affermano che quando passiamo più tempo a guardare la TV, dedichiamo meno tempo alle interazioni sociali della vita reale. Quel tempo in famiglia soffre e i tassi di obesità salgono alle stelle.

Naturalmente, non tutta l'influenza della televisione è stata negativa. Se hai mai avuto amici a guardare il finale di stagione di "Mad Men" o la premiere di "Walking Dead", sai che possiamo legare attraverso i programmi TV. Impariamo anche dalla TV. I fan di "Top Chef" o "Cupcake Wars" stanno facendo di più che godersi l'intrattenimento; stanno raccogliendo idee per i pasti e modellando i loro gusti alimentari.

Nel bene e nel male, la televisione è una parte importante della vita della maggior parte delle persone ed è più di un riflesso della nostra società: aiuta a plasmare chi siamo, come interagiamo e come vediamo noi stessi. Ecco 10 modi in cui la TV ha ha plasmato la cultura americana.

Contenuti
  1. Scintille di socializzazione
  2. Influenza il modo in cui cuciniamo e mangiamo
  3. Forme (e specchi) I nostri valori
  4. Ci rende più violenti
  5. Aumenta l'obesità infantile
  6. Fa male il tuo matrimonio
  7. Distorce l'immagine corporea
  8. Ci rende meno informati
  9. Aumenta l'accettazione della comunità gay
  10. Diminuzione del tempo di qualità in famiglia

10: Scintille di socializzazione

Socializzare mentre si guarda la TV è sempre stato in circolazione, ma i social media lo portano a un livello completamente nuovo. Robert Deutschman/Digital Vision/Getty Images

When I was watching reruns of "M.A.S.H." on Nick at Nite as a kid, I remember my mom telling me that she and her friends used to get together every week to watch the new episode and talk about it back when it first aired in the 1970s. Social viewing is nothing new, but thanks to the rise of social media networks, this has taken on a whole new dimension.

As an adult, I did the same thing with my friends and "Lost," but with a spin. Not only did we watch the show and talk theories, but we hopped on Facebook and Twitter to connect with other fans. We even joined an online forum, where fans from all over the country would discuss what they thought was going on with that show. We were talking via Facebook, Twitter and online forums with people we'd never have met otherwise.

This interaction between TV and the Internet is pretty fascinating. We don't just watch shows anymore. Have you ever been watching a reality show and seen a character's Twitter hashtag flashed on the screen? That's a clue the show wants you to talk back to him or her -- or share comments with others.

Television is more than something we watch alone in our living rooms or discuss online and around the water cooler at work the next day. A Nielsen study found that around 70 percent of people talked online, on the phone or in person while they were watching TV shows or during commercial breaks [source: Gaskell].

9: Influences How We Cook and Eat

Food Network's Guy Fieri does a cooking demo on stage in the Circus Maximus Theater during the 2010 Atlantic City Food And Wine Festival. Tom Briglia/FilmMagic/Getty Images

Back in the day (before cable TV ), TV cooking shows were either local morning-show affairs or educational PBS programs like "The Frugal Gourmet" and "The French Chef." Now, an array of food-centric channels like Food Network and the Cooking Channel are changing what we eat, as "celebrity chefs" change our perception of cooking from kitchen drudgery to an art form [source: Da Silva]. Look at how Rachael Ray has popularized extra virgin olive oil (much to some foodies ' chagrin) [source: Woodland].

Yet ironically, though there are more shows on TV about food than ever before, the number of people who cook is actually declining. A 2010 Harris poll showed only 41 percent of Americans cook at home five or more times a week. Among millennials, the figure was just 33 percent. With all the extra hours people spend working and on screen time (TV watching, surfing the web), cooking dinner has taken a back seat.

Writer Michael Pollan observes that the big influence TV food shows have had on Americans is not encouraging them to cook -- though it does have that benefit for some viewers -- but shaping their tastes by exposing them to ingredients and dishes they'd never otherwise know about. And the "decline" of cooking shows -- going from programs on how to cook to shows where we mainly watch people eating or performing crazy feats centered around food (Hello "Iron Chef"!) -- follows the decline of cooking in our culture. And with that, the rise of obesity as we eat more fast food and restaurant food [source: Pollan].

But not all food TV is encouraging unhealthy habits, though. TV chef and food activist Jamie Oliver shone a light on the poor quality of food the average American eats on his top-rated show "Food Revolution."

8: Shapes (and Mirrors) Our Values

Here's a reality show where you'll learn very little about running a business (unless it's not to hire Gary Busey) -- the cast of "All Star Celebrity Apprentice" does a press tour. Frederick M. Brown/Getty Images

Reality TV is nothing new, and it has come a long way since shows like "Candid Camera." How has the rise of reality television changed us , and what does it say about American culture?

That depends on who you ask -- or which shows you are watching. Some experts think that reality shows make us feel inadequate, and other think it make us feel a lot better about ourselves.

Psychologist Jim Taylor, Ph.D., argues in Psychology Today that reality television shows like "The Apprentice" make viewers feel like they should pursue success, no matter what the cost. He writes that problems like increases in school cheating, cheating in sports and even corporate greed are symptoms of a decline in American values that we can -- at least in part -- attribute to reality television.

On the other hand, The New Yorker columnist Kelefa Sanneh says,"The popularity of unscripted programming has had the unexpected effect of ennobling its scripted counterpart."

In other words, we watch a show like "Honey Boo Boo," and it makes us feel a little bit better about ourselves, and maybe it also makes us feel like we don't have to try so hard, because we're holding ourselves to these lower standards that we see on some reality TV.

However anthropologist Grant McCracken argues that while there is some terrible reality television out there, some reality shows contribute to a "smartening up" in our culture. In shows like these, he says, you come away having learned something. For instance, "Shark Tank" has a lot to teach budding entrepreneurs about pitching their products, determining their prospects for long-term success and valuing a company [source: McCracken].

7: Makes Us More Violent

Does watching a lot of violent TV make us more aggressive? Chris Thomaidis/Stone/Getty Images

In the wake of the Sandy Hook Elementary School shootings, we're more focused than ever on what causes people to behave violently , and violent television shows get a big share of the blame. The trouble with studying how violence on television affects real-life violence is that it's hard to measure.

According to Dr. David Ostroff, chairman of the department of television and communication at the University of Florida, one thing that's changed historically is how we study this potential link. "In the past, researchers tried to see if watching a violent TV show caused people to immediately behave more violently , but more modern studies are concerned with the long-term impacts of violent imagery on television," he says.

Ostroff explains that maybe you don't watch an episode of "Breaking Bad," and then go on a shooting spree, but you might be more likely to react violently in a stressful situation, because you've been desensitized to that type of behavior or think it's an acceptable reaction, and there seems to be research to back this up.

A long-term study between 1977 and 1992 looked at 557 children from five countries and their TV viewing habits and revisited them as young adults. The study found that early exposure to TV violence as children was a predictor of aggressive behavior later on. This was true even when the study controlled for socioeconomic factors, parenting styles and children who showed aggressive tendencies early on [source: American Psychological Association].

6: Increases Childhood Obesity

There is a strong correlation between the number of hours our kids spend in front of the boob tube and their weight. Donna Day/Stone/Getty Images

Childhood obesity is a growing epidemic here in the U.S., and television bears its share of the blame for our children's ever-expanding waistlines.

There is a strong correlation between the number of hours our kids spend in front of the boob tube and their weight, and research shows that actively limiting a child's TV viewing time can help reduce his risk of obesity [source: Harvard School of Public Health]. When you dive into the link between television and childhood obesity, you'll find a couple of factors at play: food marketing and sedentary time.

One major problem with excessive TV viewing is that kids are exposed to thousands of marketing messages each year, many of them for junk food. When kids are sitting in front of the TV, they tend to snack more, and when the ads they're seeing are for Pizza Rolls and Butterfingers, guess what snacks they reach for? Food marketing encourages kids to eat more and to make unhealthy choices when they do eat. You don't usually see an ad during "Yo Gabba Gabba" for broccoli, but how many ads do you see for sodas, sugary cereals, candy and fast food ? American kids between ages 2 and 11 watch around 3.5 hours of television per day, and that sedentary time means they're burning fewer calories than kids who spend those hours engaged in active play [source: Hinckley]. When you replace time that kids would have spent playing tag in the park with time parked on their behinds -- with a bag of chips in hand -- they gain weight.

5: Hurts Your Marriage

A study found that depictions of TV relationships could affect how you view your marriage. Abel Mitja Varela/E+/Getty Images

Do you like to kick back in front of the TV after a long day? It turns out that your television habit could be affecting your marital relationship .

A September 2012 study published in the journal Mass Communication found that depictions of TV relationships could affect how you view your marriage. People who frequently watched shows like "Mad Men," or "Two and a Half Men" which showed people having affairs and moving from partner to good-looking partner, and who believed TV reflected reality, tended to be less committed to their marriages [sources: Science Daily,Rosenlof].

Ostroff talked about this during our interview, and he said it's clear that TV and other forms of media give us pictures of what reality should be like. We do know that adults as well as kids take cues and learn behaviors from what they see in television. "It's the ability to differentiate what we see on TV from what we see around us and which we believe that determines how much television impacts our perceptions," he said.

That paper in Mass Communication jibes with Ostroff's take. The survey looked at more than 390 people in long-term married relationships, and the researchers found that people who bought into TV depictions of marriage were not only less committed to their relationships overall but also believed that they gave up more to be in their relationship and that their partners had more negative qualities.

4: Distorts Body Image

Has TV affected the way you see yourself in the mirror? Let's hope not. Jupiterimages/Brand X Pictures/Getty Images

Whether we're talking about the impossibly thin actresses on shows like the new "90210" series or models in TV advertising, it's clear that TV changes how women see themselves, and often it's not for the better.

Media-driven body dissatisfaction may actually begin as early as age 5, and it can continue into a woman's teens and beyond. Preteen and teen girls often want to look like the models and actresses they see on TV, and that drive for the perfect body leads not only to low self esteem and an unhealthy body image but can contribute also to serious health issues, like eating disorders [source: Heubeck].

I can't think of a more quintessential example of how TV affects body image than Tracey Gold's story. Gold played teenage daughter Carol Seaver on the hit TV show "Growing Pains." At age 19, after she put on a little bit of weight, the writers started slipping "fat Carol" jokes into the script. After a few years of these on-screen jabs, Gold -- who had overcome anorexia at age 12 -- suffered a dangerous relapse. She weighed in at just 90 pounds (41 kilograms) and ended up having to leave the show [source: Ackerman].

Portrayals of the "ideal" female body have gotten progressively thinner since the 1940s, and these increasingly thinner women on television have warped the way we see our bodies. A 1996 study found that 10-year-old children were more unhappy with their bodies after watching music videos or a clip from "Friends" [source: University of Washington].

Less reported is the fact that TV can affect male body image too. A 2006 study of male college students found that the more media they consumed, especially music videos and TV shows, the worse they felt about their bodies [source: Associated Press].

3: Makes Us Less-informed

CNN might have been the pioneer in 24-hour news programming but lately they have fallen in ratings behind more partisan networks. Mark Von Holden/WireImage

We hear politicians and talking heads on TV complain all the time about what a divided nation we live in, but the 24-hour news stations broadcasting this message likely play a powerful role in that divisiveness.

When Ted Turner founded CNN more than three decades ago, he wanted to create a space where journalists could report the news around the clock, as it happened. It was a revolution in television and in journalism. Before that, people tuned in to one of the network newscasts at 6:30 pm. After the success of CNN, several other 24-hour news channels emerged.

Today, the most successful news channels are the ones with a decided point of view. Fox News launched in 1996 and conservative founder Rupert Murdoch said that he saw this network as a counter to the "liberal bias" in the mainstream media [source: Mifflin]. Since 2002, it has been the No.1 news network in ratings. In fact, Fox News has more viewers than CNN, MSNBC and Headline News combined in primetime [source: Weprin]. In recent years, MSNBC has become the liberal answer to Fox News's conservative punditry -- and picked up some good ratings numbers as a result, mostly coming in at No. 2. Meanwhile, CNN has kept its neutral stance and suffered in the ratings wars [source: Patten].

But this plethora of news channels, particularly with a partisan slant, has not made us smarter. Quite the opposite. A 2012 study found that people who primarily got their news from partisan sources -- like Fox and MSNBC -- knew less about current events than people who watched local or more unbiased news [source: Woolley].

2: Increases Acceptance of the Gay Community

The cast of "Modern Family" at the 2012 Emmy Awards.

Do you remember Ellen DeGeneres coming out of the closet in the '90s? What about the episode of "Roseanne" that included two women kissing that came out around that same time? TV networks freaked out and put on-screen warnings on those shows -- it was a huge deal. Cut to today, where portraying gay and lesbian couples has almost become a nonissue. On the hit show "Modern Family," a gay couple adopts a second child. Try airing that in the '90s!

This acceptance of gay characters is partly a reflection of our society's changing attitudes toward the gay community and partly a product of TV's influence. There have been numerous studies showing that when people watch shows with gay characters in them, they hold on to fewer negative gay prejudices [source: Stelter]. Shows like "Modern Family" that portray functional, loving gay relationships as normal help educate people who may have never met an "out" gay person in real life. Back in the 1990s, MTV's "The Real World" featured Pedro Zamora, an AIDS educator living with the disease, who helped put a human face on the tragedy and challenged his roommates' and viewers' stereotypes about gays.

While TV has had a big influence on how American society perceives homosexuals, there's still a long way to go before this group sees total equality. As of January 2013, just nine states and the District of Columbia have legalized same-sex marriage [source: Freedom to Marry].

1: Decline in Quality Family Time

Even though this family is watching TV "together," they really aren't. For quality family time, get away from all electronic gadgets -- including the TV set. Eric Audras/ONOKY/Getty Images

Families spend more than 31 hours watching television each week, on average, while spending only around 38 minutes of the entire week having screen-free interactions with each other [sources: Westphal, Dinner Trade]. This is a drastic decline in family time compared to the pre-TV days, when families would -- at the very least -- gather around the table each evening to chat over supper [source: Dinner Trade].

Some experts will say that any time you spend together can count as quality time; others say that time spent viewing television with kids isn't quality, because family members aren't interacting all that much while watching TV. Or if they do, it's short little conversations between commercials or even by social media rather than meaningful discussions [sources: Westphal,Yale Medical Group.

This decline is worsened by the fact that since the late '70s and early '80s, Americans have been watching TV more on their own, says Dr. David Ostroff of the University of Florida. During that period, televisions got cheaper, and families went from having a single TV set in the living room to having a TV in practically every room of the house. Plus, with hundreds of channels to choose from -- not to mention devices like iPads that stream TV shows -- it's less likely a family will even find one show they can all agree to watch.

To make TV less isolating, kids and parents should watch shows together, particularly when the children are small, so they can talk about the shows afterward and discussing any controversial points. Better yet, turn off the TV and do a family activity like playing a board game or taking a walk in the park. Here, parents and children can concentrate on each other completely without the competition of the boob tube.

Lots More Information

Author's Note: 10 Ways TV Has Changed American Culture

I was thrilled about this assignment, because (confession!) TV is a big part of my life. My husband and I both studied television in college, and we watch a lot of TV. I know, the Kill Your Television crowd probably doesn't approve, but I love good TV, and I'm not sorry!

Quell'episodio di " This American Life " che ho citato nell'introduzione è uno dei miei episodi preferiti in assoluto di quella serie radiofonica. C'era qualcosa di convincente nell'ascoltare Ira Glass parlare dei suoi programmi TV preferiti. C'è un momento nell'episodio in cui ha confessato che non solo lui e sua moglie guardano "The OC" religiosamente - uno spettacolo che stavo guardando anche io in quel momento - ma hanno cantato insieme la sigla. A voce alta. Qualcosa in questo mi ha fatto sentire una connessione con Glass. Lo so, potrebbe sembrare sciocco, ma penso che la buona TV abbia un modo per unirci.

È stato anche in questo periodo, nel 2007, che io e i miei amici abbiamo iniziato a guardare "Lost". Non ci limiteremmo a guardare lo spettacolo. Ci incontravamo ogni settimana per una festa di osservazione con snack e bevande a tema e ci sedevamo sulla mia veranda per ore dopo aver covato teorie e anticipando il prossimo episodio.

La TV a volte ha una cattiva reputazione, ma penso che ci sia qualcosa di speciale in alcuni degli spettacoli che sono usciti negli ultimi 5-10 anni. Guardare una buona TV è più che limitarsi a escludere. Sei impegnato, pensi, teorizzi e penso che ci sia un valore intrinseco in questo.

articoli Correlati

  • 10 modi in cui la televisione ha cambiato il modo in cui parliamo
  • In che modo l'avvento della televisione ha avuto un impatto sulla politica?
  • In che modo l'evoluzione della TV ha cambiato l'America?
  • Come funziona la televisione
  • Chi mette insieme un palinsesto di una rete televisiva?

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