
„Przemysł” kosmetyczny istnieje od 3000 lat p.n.e., jeśli nie dłużej [źródło: Królewskie Towarzystwo Farmaceutyczne Wielkiej Brytanii ]. Starożytni Egipcjanie ozdabiali twarze sztucznym kolorem, aby nadać iluzję młodości i zdrowia, a często jako substytut kąpieli. W Chinach kosmetyki wskazywały na pozycję społeczną. Klasy królewskie malowały paznokcie złotem, srebrem, czerwienią lub czernią. Niższe klasy mogły nosić tylko jasny lakier do paznokci.
Ale dobry wygląd wiązał się też z wieloma problemami. Od XIV wieku do lat dwudziestych jednym z głównych celów noszenia makijażu było rozjaśnienie lub wybielenie skóry twarzy, a kosmetyki do twarzy, oczu i ust często zawierały toksyczne minerały, takie jak ołów, tlenek ołowiu i siarczek rtęci. Te trucizny gromadzą się w organizmie z czasem. Jeszcze w XIX wieku wady makijażu mogły obejmować paraliż lub śmierć [źródła: Królewskie Towarzystwo Farmaceutyczne Wielkiej Brytanii , Boyd ].
Jednak w dzisiejszych czasach kosmetyki są zwykle niebezpieczne tylko wtedy, gdy używa się ich w sposób lekkomyślny – na przykład podczas jazdy. Ale niepowodzenia w makijażu, które nie są śmiertelne – te, które po prostu sprawiają, że wyglądasz głupio – są nadal powszechne i zwykle wynikają z pragnienia zmiany. Oto, jak to działa: Widzisz model z magazynu o określonym wyglądzie i decydujesz, że chcesz go odtworzyć. Ponieważ nie masz profesjonalnego wizażysty na szybkim wybieraniu, zakładasz fartuch doktora Jekylla i angażujesz się w eksperymenty na sobie. Czasami tworzysz wygląd, który Ci się podoba. Czasami tworzysz pana Hyde'a.
Aby uzyskać więcej informacji na temat mitów i wskazówek dotyczących makijażu, przeczytaj Weird Makeup: Fast Facts.
Niefortunna sytuacja z makijażem może nie zmienić Twojej osobowości, ale nie pozwoli Ci zaprezentować swojej najlepszej twarzy. Niezależnie od tego, czy jesteś na co dzień praktykującym sztukę kosmetycznego piękna, czy kimś, kto nosi makijaż tylko na specjalne okazje, prawdopodobnie doświadczyłeś zakłopotania z powodu niewłaściwie zastosowanych, niedopasowanych lub źle zachowujących się kosmetyków. Na kolejnych stronach zidentyfikujemy 10 typowych katastrof makijażowych, omówimy ich przyczyny i powiemy, jak je naprawić lub im zapobiec. Po pierwsze: problemy z fundamentami.
- Linie demarkacyjne
- Atonalność
- Szkarlatyna
- Płonące reflektory
- Mgliste okna
- Zabłocone wody
- Atak kropelek
- dmuchana pokrywa
- Spór graniczny
- Niespodzianka zakończenie
10: Linie demarkacyjne
Może miałeś takie doświadczenie: na lśniącej witrynie sklepowej łapiesz odbicie i robisz podwójne spojrzenie. Czy to ktoś nosi maskę twojej twarzy? Podchodzisz bliżej, żeby sprawdzić. Odbicie też się zbliża. To ty, w porządku, ale jest duża linia tworząca widoczną granicę wokół twojej twarzy przy szczęce, brodzie i linii włosów. Wygląda na to, że masz przy twarzy maskę karnawałową.
Jak to się stało? Linia demarkacyjna oddzielająca twoją twarz od reszty głowy zwykle wskazuje, że nie zmieszałeś wystarczająco podkładu. Być może używasz niewłaściwego narzędzia do aplikacji lub podkład może być tak gęsty, że nie rozciera się. Aby rozwiązać ten problem, wypróbuj co najmniej jedno z poniższych rozwiązań:
- Użyj zwilżonej gąbki do makijażu, aby rozetrzeć brzegi podkładu
- Nanieś podkład pod szczękę, wtapiając go w skórę szyi
- Wymieszaj podkład z wodą lub kremem nawilżającym, aby go rozcieńczyć i uzyskać lżejszą, czystszą konsystencję
Jeśli opanowałeś proces aplikacji, ale Twój podkład nadal nie wygląda dobrze, przejdź do następnej strony, aby dowiedzieć się, co może być nie tak.
Zdrowa uroda
Zawsze usuwaj makijaż przed pójściem spać, aby uniknąć zatkania porów i wyprysków. Regularnie myj pędzle do makijażu łagodnym mydłem i wodą, aby utrzymać je w czystości i zmniejszyć zanieczyszczenie bakteryjne [źródło: Carefair ].
9. Atonalność

You can't quite put your finger on it, but there's something not right about your look. There are no smudges or smears, and there's no lipstick on your teeth, yet you look "off." If you have this feeling, it could be that your skin tone looks too pale or too tan because of a foundation mismatch.
There are a number of possible reasons that your foundation doesn't match your skin tone. One big one is that the artificial lighting in the store where you purchased it made it difficult to judge the actual color of the product. Another problem is that you typically test foundation by applying it to the back of your hand. While this makes sense for safety and hygienic reasons, it usually won't produce a good match for your face. Your hands get rougher treatment than your face does. They're exposed to more ultraviolet (UV) light than your face is, and they get washed more often. As a result, the skin on your hands may be darker or redder than the skin on your face. Finally, everyone has a unique skin tone that changes now and again for reasons including sun exposure and health. Cosmetics companies manufacture a limited number of shades of foundation, and it's unlikely that any of them will exactly match your skin.
But you can take steps to mitigate foundation mismatches:
- In the store, take the foundation as close to a window or door as possible so that you can see it in natural light.
- Clean your face of all makeup and test the foundation on your jaw line rather than your hand.
- Experiment with different brands to find a shade that suits you well.
- Try a product that lets you blend your own custom shade.
Once your foundation is set, it's time to add color. Keep reading for more makeup mishaps.
8. Scarlet Fever
Here's another scenario: You've met your friends for an afternoon outing. One asks if you're feeling OK and tests your forehead to see if you're feverish. Another laughs and asks if you're joining the circus. The likely cause for this odd greeting: The blush that looked just right in the dim artificial light of your bathroom is alarmingly bright in natural sunlight. It makes you look either feverish or clownish.
There are some easy remedies for scarlet fever cheeks. If the blazing blush is a powder, you can use a clean makeup brush or cotton ball to brush away the excess. If that doesn't work, brush on a bit of natural-color powder to tone it down. For a cream blush, mix some moisturizer with your foundation and apply it over the too-bright blush.
To avoid this problem in the future, find the right color of blush for your complexion. Just pinch your cheeks and look for a blush that matches that color.
Read on to find out what happens when you try to highlight all of your best features at once.
FDA and Cosmetics
Congress passed the U.S. Food, Drug and Cosmetic Act in 1938 to "promote honesty and fair dealing in the interests of consumers" [source: U.S. Food and Drug Administration]. It doesn't test cosmetics for safety, but it requires manufacturers to ensure the products are safe to use.
7. Blazing Spotlights

Sometimes even an in-store makeover can leave you looking more like Marilyn Manson than Marilyn Monroe. How could this happen? Product professionals may have training in cosmetic arts, but their main job is to sell lots of makeup. During makeovers, they might work on one area of your face at a time, keeping the mirror focused on that feature while demonstrating techniques or experimenting with colors. While each area looks lovely individually, the overall effect is overwhelming because it highlights too many features.
There's a cure for this problem that doesn't involve disposing of half the cosmetics you just bought. Instead, just use the makeup in a sort of rotation, letting one feature at a time enjoy the spotlight.
Choose the feature you want to emphasize and down-play the others with natural or neutral tones. If you want your lips to stand out, for example, limit your eye makeup to mascara and use a light hand with a sheer blush. If your eyes are the star of the show, use lip color that's close to your natural tone.
It's also possible to err in the opposite direction and make your features fade. Learn how to avoid that makeup mishap with the next tip.
6: Foggy Windows
Sometimes, no matter how great your new outfit looks, the eye shadow you chose to match it can leave your eyes looking dull and flat. The problem is that your eye makeup should enhance the color and shape of your eyes, not match your clothes. This doesn't mean, however, that you can't play with color.
To make your eyes stand out, choose eye shadow, eye liner and even mascara that contrast with your eye color. This contrast can help draw attention to what, for many people, is their most powerful feature. In her book, "Get Positively Beautiful: The Ultimate Guide to Looking and Feeling Gorgeous," TLC's "What Not to Wear" makeup artist Carmindy suggests these pairings:
- For brown eyes, try deep shades of navy and sapphire blue, or forest and emerald green
- For blue eyes, go with chocolate brown, taupe or bronze
- For green eyes, uses shades of purple like eggplant, amethyst, lavender or burgundy
- For hazel eyes, apply rich green shades to deepen the brown tones and turn up the green elements in the iris [source: Carmindy ]
For a real makeup meltdown, read on to the next page.
Goof Eraser
Linda Cantello, an international makeup artist for Giorgio Armani Beauty, created the "smoky eye-nude lip" trend. Fortunately, she also came up with a quick fix in case that smoky eye shadow gets out of hand. Apply a small amount of concealer to a cotton swab and lightly pass it over the messy area. "The concealer picks up shadow without smudging it and ruining your foundation," Cantello said in an interview for InStyle magazine [source: InStyle editors 1 ].
5: Muddy Waters
There's no shame in shedding a tear or two at the movies or after a bad breakup. But looking in the mirror later to find streaks of mascara running down your cheeks is another story. Mascara often smudges -- or even flows freely -- after getting wet, sometimes even when you think you're wearing the waterproof variety. The effects can be quite noticeable and embarrassing.
For a quick fix, blot the mascara away before it dries and place some tissue under your lower lashes until all your tears are spent. The tissue will catch any run-off and help your lashes dry. If you still have mascara streaks on your cheeks, mix a little water or moisturizer with your foundation and use it to blend away the unwanted color.
To avoid this problem in the future, try skipping the mascara on your lower lashes. They're the ones most likely to cause run-off in rain, high humidity or emotional situations.
Read on to learn about more mascara mishaps.
Seeking Value
A recession, which often leads to lower household incomes, can have a negative effect on the cosmetics industry. After increasing for several years, U.S. cosmetics sales were flat in 2008 as the economy suffered, and they are expected to decline until 2013. Consumers, however, may reap the benefits: Retailers began discounting premium cosmetics, a previously unheard-of practice [source: Euromonitor International].
4. Blob Attack
When thick, clumpy mascara chunks up on your lashes and glues them together, you may wonder if it's the fault of the brand, the brush or your technique. The answer is it could be a little of all of those. Thick mascara can get lumpy on the lashes. If it's a tube you've been using for a while, it may be drying out and getting flaky. You could be accelerating the problem if you pump your brush into the tube. Pumping forces air into the tube, drying the mascara and causing flakes.
Try this application approach to prevent blobs:
- Before applying mascara, comb your eyelashes to separate them.
- Roll your brush over a napkin or paper towel to remove excess mascara before applying it to your lashes. Don't use a tissue; it has too much lint.
- Use a single, slow-motion sweep of the brush over your lashes instead of many short, quick strokes.
- Stop after one coat.
- Comb your lashes again to break up and remove any mascara clumps.
Read on to find out how attempting to cover up cosmetic problems could create new ones.
Shifting Ad-itudes
A shortage of men during World War I, the shift of women from homemakers to breadwinners, and the rise of motion pictures in the 1920s had a dramatic effect on the cosmetic industry: Makeup became acceptable. Initially, women's magazine publishers refused to accept makeup ads, but by the end of the decade, they were a revenue mainstay.
3: Blown Cover

By definition, concealer should be hidden. But like foundation, if it's not well blended or well matched to your skin tone, it can look obvious. Concealers that have a white cast will highlight what you're trying to hide. Heavy application of under-eye concealer is another dead giveaway.
"If you try to erase every last trace of darkness, you'll wind up with a creasy, cakey mess," explains Carmindy in her beauty advice book, "Get Positively Beautiful" [source: Carmindy ].
To keep your concealer concealed, make sure you have several shades on hand. Then you can use the one that works best with the differing tones of your skin as it's affected by season, health and your ability to get enough sleep each night.
For blemishes, select a concealer with a slightly yellow tone and make sure that you blend it into the surrounding skin well. However, for a red pimple, you may want to pick a shade that's closer to your skin tone. When it comes to under-eye application, go with a pink or peachy tone. Keep the concealer away from the outer corner of your eye where it can creep into little crow's feet lines. Just apply it from the inner corner to the center of your pupil.
Have you ever had trouble making your lipstick toe the line? Find out how to keep it in place on the next page.
2. Border Dispute
When lipstick migrates from your lips to the surrounding skin, it can make you look more like a child playing dress-up than an adult preparing for a night out. The tiny lines around your mouth provide the highway that lets your lipstick jump its boundaries. These lines are a natural result of aging, but factors such as smoking and sun damage can hasten and increase them.
An emergency fix for this problem is to use a damp paper towel to wipe away all of the lipstick. Use foundation or powder to conceal the stain around your mouth. Then brush a thin layer of lipstick on the center of the lips, staying away from the corners and edges of your mouth.
To prevent lipstick bleed, try this method of application:
- Pre-treat the mouth area with moisturizer and translucent loose powder to prevent color spread
- To help keep lipstick in place, try a full-mouth application of a natural-colored lip pencil or oil-free foundation before applying the color
- Apply lip liner around your lips to create a bleed barrier
- Use a brush to paint on the lipstick, starting in the center and working outward with small, precise strokes
- Press your lipstick into your lips with your finger
- Brush a bit of powder on top of the lipstick
The next makeup mishap may take you by surprise. Read on.
Colorful Lips, Clean Teeth
The right shade of red can be stunning on your lips. It has a different effect if it gets on your teeth. To keep lipstick where it belongs, put one finger in your mouth, purse your lips around it, then pull it out. This cleans color from the inside edge of your lips that come into contact with your teeth.
1. Surprise Ending
A little heavy-handedness with the tweezers can make a dramatic, long-lasting impact on your eyebrows. It may not even seem like you did that much -- a pluck here, a pluck there. But somehow your face has taken on a permanently surprised expression.
What can you do to correct over-plucking? First, put the tweezers down and slowly back away from the mirror. The only remedy here is to wait until your eyebrows grow back.
In the meantime, you can fill eyebrow gaps with brow powder or pencil. If your brows are pale, go one shade darker. If they're dark, go one shade lighter. To supplement your brows with powder, brush it lightly into the sparse areas. If you want to use a brow pencil instead, make short, light strokes to sketch in individual eyebrows where you need them. If you draw a line on your eyebrow, you might end up looking like a mannequin.
When your brows grow back, you can hire a professional to reshape them if you think you need help. Or you can just practice restraint. Your natural brow shape is often the best look for your face.
For lots more information on makeup and skin care, follow the links on the next page.
Soft Color
For easier application of lip liner, eye liner and brow filler, roll the pencil between your palms. The warmth of your hands softens the tip and lets it glide on easily.
Lots More Information
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Sources
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- Boyd, Lydia. "Brief History of Beauty and Hygiene Products." Duke University Libraries Digital Collections. February 5, 2008. (Accessed 11/14/2009). http://library.duke.edu/digitalcollections/adaccess/cosmetics.html
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- Wells, Linda with the editors of Allure. Allure: Confessions of a Beauty Editor. New York: Bulfinch Press, 2006.